ShopRite customers will recognize some familiar faces on their favorite cereal box when they visit ShopRite stores this month. Photos of 101 ShopRite associates will appear on the back of limited-edition Cheerios boxes as part of an annual tradition recognizing associates for fighting hunger in the communities where ShopRite stores operate.
That tradition enters its 20th season this year, with ShopRite associates capping off 20 years of good by raising $1.5 million to help feed the hungry.
To earn a coveted spot on the iconic cereal box, ShopRite associates across hundreds of stores compete each fall in a friendly competition sponsored by ShopRite and General Mills, the annual ShopRite Partners In Caring Cheerios Contest. With this year’s contest theme,“20 Years of Good,” serving as backdrop, ShopRite associates came together again to collect donations at check-out and host events in stores to raise awareness and funds to fight hunger. The campaign encourages customers to round up their grocery purchases to the nearest dollar, and store associates also host hot dog sales, car washes, 5k runs and more. Much of that fundraising is done in during Hunger Action Month in September.